The Challenge

Unikron was invited to participate in a social media awareness campaign for Yellow Pages, where Small Business owners would understand the impact of advertising in a digital world. The campaign involved moving away from printing and bringing awareness through social media. This was to be accomplished by making a series of Live Webcasts throughout Canada.

The Solution

Unikron streamed live from Vancouver, Montreal and Toronto to thousands of small business owners, making the live webcast interactive. Business owners were able to ask questions and get informed about Yellow Pages digital future, and understand the future scope of digital advertising.

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